Privacy Policy

Effective Date: June 26, 2015
Last Updated: January 1, 2024

The Privacy Policy describes how Super Center Concepts, Inc. (“Superior Grocers” “we” and “us”) processes personal information about you. This Privacy Policy applies when you visit or use our website or mobile application (each a “Site” and collectively “Sites”), contact our customer service team, engage with us on social media, communicate with us on behalf of a vendor or customer, apply to work for us, purchase our products or services, or otherwise interact with us. It also applies when our clients provide your personal information to us in connection with the services we provide to them.

This Privacy Policy does not apply to personal information collected in the course of your employment with us. Our Workforce Privacy Notice applies to that personal information. If you are a member of our workforce, please contact Human Resources to obtain a copy of our Workforce Privacy Notice.

If you have a disability or would like to receive this Privacy Policy in a different format, please contact us at [email protected].

BY USING THE SITES, MAKING A PURCHASE WITH US, OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE AGREEING TO THE PROCESSING OF INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

Categories of Personal Information We Process

The type of information that we collect depends on your interaction and relationship with us. We collect, and during the past 12 months have collected, the below categories and types of personal information with your consent or as otherwise required or permitted by law.

Contact Information. We collect name, postal address, telephone number, email address, and business contact information.
We collect professional certification or license numbers, tax identification number, signature, loyalty program number, vehicle license plate numbers, and username or email address, combined with password or security question and answer.
Financial Information. We collect payment card number, payment card expiration date and CVV code, and billing address.
Audio/Visual Data. We collect audio, electronic, photographic, visual or similar data including videos, photographs, or audio recordings both inside our offices and stores and in our parking lots.
Commercial Information. We collect records of products or services purchased, obtained, or considered and purchasing histories.
Internet or Electronic Usage Data. We collect data related to network and website interaction history, IP address, website cookie information, interaction with advertisements and browsing time.
Professional or Employment Information. If you apply to work with us, we collect job application details such as your resume, previous work history, reference information, and professional memberships and certifications.
Non-Public Education Information. We collect education history, degrees, transcripts and certifications.
Sensitive Personal Information. We may collect social security number, driver’s license number, passport number, state identification card number, and health information.
Inferences: We use information from the categories of personal information described above in order to create inferences about you, to reflect your preferences, characters, behavior and attitude.

Sources of Personal Information

We collect personal information in the following ways:

Directly from you. We collect contact information, identifiers, financial information, audio/visual data, commercial information, professional or employment information, non-public education information, and sensitive personal information that you provide directly to us.
When you visit our locations. When you visit our offices, stores, or parking lots, we collect audio/visual data and the license plate number for your vehicle from security cameras at our facilities.
When you access our Sites, we collect internet or electronic usage data using tools like browser cookies.
From third-parties including vendors and service providers. We may collect contact information, identifiers, financial information, commercial information, professional or employment information, non-public education information, and sensitive personal information from third parties including vendors and service providers. For example, if you make a home delivery order from us through Instacart, Instacart will provide us with your name, address, telephone number and order information so that we can fulfill your order.
Social media platforms. Depending on the information you choose to share and your privacy settings, we may collect contact information, identifiers, audio/visual data, commercial information, professional or employment information, non-public education information, sensitive personal information, internet or electronic usage data, and inferences. Based on the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook, analyze data about how you interact with our Sites and combine it with information on other users to provide us information about you. In addition, we may receive information about you if other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information.

Purposes for Collecting Personal Information

We use personal information for the following business and commercial purposes:

Transactional Purposes. We use contact information, identifiers, financial information, and commercial information to: (i) allow you to purchase and receive products and services that we offer; (ii) communicate with you; and (iii) provide you with customer assistance.
Account Creation. If you download our application and choose to create an account, we will collect contact information and identifiers and use that information to create your account.
We use contact information, identifiers, audio/visual data, professional or employment information, non-public education information, financial information, medical information, sensitive personal information, and inferences to make informed decisions on recruitment and assess your suitability for the role, communicate with you about your application, respond to your inquiries and schedule interviews, and to reimburse you for any agreed expenses incurred in the application process.
Analytical Purposes. We use identifiers, internet or electronic usage data, commercial information, and inferences to analyze preferences, trends, and statistics.
Marketing and Promotional Purposes. We use contact information, identifiers, financial information, and internet or electronic usage data to improve our marketing efforts, for prospecting of new customers, for customer relationship management, for customer engagement, to administer promotions, to send you our weekly ad, and to provide you with information about us, including personalized marketing communications.
Maintenance and Improvement of our Sites and Systems. We use internet or electronic usage data to improve our Sites and systems, provide and maintain functionality on our Sites and systems, and help us diagnose technical and service problems and administer our Sites and systems.
Develop and Improve our Product and Services. We use contact information, identifiers, financial information, commercial information, internet or electronic usage data, audio/visual data, and inferences to help us develop new products and services and to improve and analyze our existing products and service offerings.
Security and Fraud Prevention. We use contact information, identifiers, financial information, commercial information, internet or electronic usage data, audio/visual data, inferences, and professional or employment information to: (i) protect our Sites, premises, assets, systems, products, services and intellectual property; (ii) protect us, our affiliated companies, our employees, and others from fraud, theft, and other misconduct; (iii) conduct vendor due diligence; and (iv) detect and prevent fraud, theft, and misconduct including by verifying the identity of those we are considering hiring and those we are conducting business with.
We use contact information, identifiers, financial information, audio/visual data, commercial information, internet or electronic usage data, professional or employment information, non-public education information, and inferences to comply with our legal obligations, including reporting requirements, and defend ourselves in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
Other Purposes. We may use contact information, identifiers, financial information, audio/visual data, commercial information, internet or electronic usage data, professional or employment information, non-public education information, and inferences for other reasons we may describe to you.

How We Disclose Personal Information

We disclose personal information in the following circumstances:

Service Providers: We may share personal information with vendors and service providers who support the operation of our services, website, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting providers, analytics, payment processing, financial institutions, email delivery, marketing, insurance, internet service providers, operating systems and platforms, recruiting vendors, maintenance and customer support services). In some cases, the vendor or service provider may directly collect the information from you on our behalf. In the past 12 months, we have disclosed contact information, identifiers, financial information, commercial information, internet and electronic usage data, professional or employment information, non-public education information, sensitive personal information, audio/visual data, and inferences to our service providers.
Marketing/Analytics/Advertising Partners: We may share personal information with third party marketing, analytics or advertising partners, including social media platforms and networks, who provide analytics or marketing and advertising services to us. In the past 12 months, we have disclosed contact information, identifiers, commercial information, internet and electronic usage data, and inferences to our service providers.
Professional Advisors: We may share information with professional advisors, such as lawyers, bankers, tax consultants, auditors, and insurers, where necessary in the course of the professional services that they render to us. In the past 12 months, we have disclosed contact information, identifiers, commercial information, professional or employment information, non-public education information, sensitive personal information, and audio/visual data to our professional advisors.
Government Entities: We share information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us. In the past 12 months, we have disclosed contact information, identifiers, financial information, commercial information, sensitive personal information, and inferences to government entities.
Corporate Transaction Recipients: We may share information with potential investors, purchasers, merger partners, and their advisors in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations; or (iii) are soliciting or accepting investments. We have not disclosed any personal information to corporate transaction recipients in the last 12 months.
Other Reasons: We may disclose personal information for other reasons we may describe to you, including if you consent to the disclosure or direct us to disclose your information.

We Combine Information

We combine information we obtain from different sources with publicly available information, including to create inferences about you. For example, we may combine information that we have collected offline with information we collect online. We combine information that we have collected across other third party Site. We combine information across devices, such as computers and mobile devices. We may also combine information we get from a third party with information we already have.

How Long We Keep Personal Information

We will retain and use your information for as long as we need it to provide you services or products, or as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Where we process personal information for marketing purposes, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing so that we can respect your request in future. We use the following criteria to determine retention periods:

how long the information is needed to provide our services and operate our business;
whether there are contractual or legal obligations that exist that require us to retain the information for period of time;
whether any law, statute, or regulation allows for a specific retention period;
whether an individual has agreed to a longer retention period;
whether the data is considered to be sensitive data; and
what the expectation for retention was at the time the data was provided to us.

Cookies and Other Tracking Technology

Cookies and Tracking Technology

When you access the website, we (and third-party companies we work with) may collect and store certain information by using technologies such as server logs, cookies, web beacons, clear gifs, tags, e-tags, flash cookies, log files, pixels, code, Javascript packages, mobile advertising IDs (such as Facebook ID or Google’s Advertising ID), cross-device linking, and similar technologies. We refer to these technologies collectively as Cookies. The information collected includes information about your activities on our Sites, IP address, browser or operating system type and version, device IDs, and demographic or inferred-interest information, as well as information or communications you have submitted to us through the Sites.

We may use this information to understand general usage and volume statistics, how users navigate to and around our Sites, what content is viewed or accessed, and which services have been obtained. We may also use these technologies to keep track of your preferences and profile information and to allow third-parties to provide analytics and advertising services and serve advertisements on our behalf across the Internet and in mobile applications. For example, our advertising partners may use the fact that you visited our Site to target advertising to you on other websites and mobile apps on your current device or on other devices you use. They may match your browsers or devices if you log into the same online service on multiple devices. These third parties partners may use this information for our and their own advertising, analytics, attribution, and reporting purposes.

To learn more about interest-based advertising, tracking technologies, and how to opt out, please visit http://www.aboutads.info/choices. You can disable the sharing of your personal information for cross-contextual behavioral advertising or targeted advertising through online tracking technology by clicking on the Manage Cookies link on our website footer or in our app and disabling all cookies that are not strictly necessary.

Do Not Track Signals

Some browsers have a “do not track” feature. It lets you tell website you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. Our Site are thus not currently set up to respond to these signals. For more information on Do Not Track signals, please visit https://allaboutdnt.com/.

Session Replay Technology

We may use session replay technology on our Site. Session replay technology, also referred to as session playback or user experience (UX) replay, collects information regarding, records, and tracks your interactions with a website or application. It then transforms those logged user events (such as mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction of what you actually did on the website or application. We use session replays for quality control, customer service, fraud prevention and security, and marketing purposes. Our session replay technology is owned and operated by a third-party who acts as our service provider. The information collected by this technology may be collected by, transferred to, and stored by our third-party service provider.

Google Analytics

We use analytics services provided by Google Analytics. If you would like more information on how Google uses data when you visit or use our Site, please visit www.google.com/policies/privacy/partners. If you would like to opt-out, Google provides a an opt-out tool which is available at https://tools.google.com/dlpage/gaoptout.

Links to Other Websites

Our Sites may include links to other website or applications whose privacy practices may differ from ours. If you submit personal information to any of those website or applications, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit or application that you use.

Security

We follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organization, administrative and physical measures to protect personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use website and share information with caution.

This Website is Not Intended for Children

We do not knowingly collect or store any personal information from anyone under the age of 16. If we become aware that we have collected or stored personal information from an individual under age 16, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to [email protected].

Third-Party Services

In certain of our locations, we offer additional services such as DMV kiosks, bill payment, check cashing, and money transfer services. We also offer online ordering and delivery through Instacart. These services are provided by third-parties, not us. The collection of your personal information by these third-parties is governed by their privacy policies, not this policy.

Marketing Communications

Marketing Emails. You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in communications you receive from us. You may also request to opt out of marketing or advertising emails by contacting us at [email protected]. Once we process your request, we will cease using the information for such purposes at no charge to you. If you opt out of getting marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law.

Phone Calls and Text Messages. If you do not want to receive marketing phone calls or text messages from us, please inform us that you no longer want to receive calls from us when you receive a call from us, or reply STOP to a text message from us. You can also opt-out of telemarketing by contacting us at [email protected].

Processing in the United States

Please be aware that information we obtain about you will be processed in the United States by or service providers or us. By using the Sites or our services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States or other jurisdictions may be different from the laws in your country of residence. The United States may not afford the same level of protection as laws in your own country.

California Privacy Rights

Shine The Light. If you are a California resident, this section applies to you. The California Shine the Light law (Cal. Civ. Code § 1798.83) permits residents of California to request certain details about how their information is shared with third parties for the third-parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at [email protected]. and include “CA Shine the Light” in the subject line of your email.

California Consumer Privacy Act (“CCPA”).

This section applies to residents of California.

Sale or Sharing of Personal Information. In the preceding 12 months, we have “sold” or “shared” (as those terms are defined in the CCPA) the following categories of personal information: identifiers, commercial information, internet or electronic usage data, geolocation data, and inferences. We do not knowingly sell or share the personal information of minors under the age of 16.

Use or Disclosure of Sensitive Personal Information. In the preceding 12 months, we have not used or disclosed sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.

Your Rights Under the CCPA. Subject to certain exceptions and limitations, the CCPA affords California consumers the following rights:

You have the right to request that we tell you (i) what personal information we have collected about you, (ii) the sources of that information, (iii) the business or commercial purposes for collecting, selling or sharing the personal information; and (iv) the categories of third-parties to whom we have disclosed personal information.
You have the right to request that we provide you with a copy of your personal information.
You have the right to request that we delete your personal information.
You have the right to opt-out of the sale of your personal information.
You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising
You have the right to direct us to limit the use or disclosure of your sensitive personal information to only the purposes specified in the CCPA.
You have the right to correct inaccurate personal information that we hold about you.
You have the right to not be discriminated against for exercising any of your CCPA rights. We will not discriminate against you, deny you services, charge you a different price, or provide you with a lesser quality of services if you exercise any of your CCPA rights.

Exercising Your Rights. You can exercise any of the above rights by clicking on the CA Privacy Rights link on the footer of this website and submitting a request or by calling us toll free at (866) 400-4404. For all requests, you must provide us with your name, email address, phone number, and mailing address. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request. If you have requested that we correct your personal information, we may contact you to request additional information about the personal information that you believe is inaccurate, including supporting documentation. In order to designate an authorized agent to act on your behalf, you must send a signed, written authorization to us at [email protected].

Notice of Financial Incentive. If you download our application and create an account in our loyalty program (the “Program”), we may offer you various financial incentives such as coupons and other special offers. Your account will also earn monetary discounts for every dollar spent on eligible purchases. The discount may be redeemed on future grocery purchases. Your use of the loyalty program member number when you shop in-store enables us to select and personalize coupons, promotions, and other discounts or offers, based on what you buy in the stores. If you choose to create an account, we will collect personal information (your name, email address, phone number, zip code, and password). You may request that we deactivate your account and withdraw you from the Program at any time by contacting our customer service department at [email protected]. This Program is subject to termination at any time at our sole discretion.

Participation in our Program is voluntary. By signing up for the Program, you affirm that you are over the age of 16 and consent to the collection, use, sale, sharing, and retention of your personal information in connection with the Program. Why we collect, how we collect, how we disclose, and how we protect your personal information are further described in this Privacy Policy. The Program is valuable to us as it helps us to understand what matters to you, our customer. In determining the value of your information to us, we consider the profit generated from our product and service offerings that use personal information, which is reasonably related to the value provided to the. We estimate the value of consumers’ data to be, on average, approximately $1.75 per consumer.

If you are a Program member and choose to Exercise Your CCPA Rights, the following activities will be taken by us to fulfill your request:

No loss of benefits will occur if opting out of sale of personal information for as long as you remain a member of the Program. Opting out of sale may result in receiving fewer personalized offers and services.
If you request to be deleted and we can verify your eligibility to make the request, we will delete your personal information you provided to create an account. This will make it impossible for us to provide many services to you including email communications and personalized offers and earning rewards/monetary discounts, content and experiences. You can still use our mobile application as a guest to download coupons.

Global Privacy Control and Opt-Out Preference Signals. Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “Global Privacy Control” or other opt-out preference signals. If you have enabled Global Privacy Control or an opt-out preference signal on your browser or extension, we will honor such requests that can be recognized by our Site by disabling analytics and advertising technologies. Please note that we may not be readily able to associate an opt-out preference signal with other personal information such as your email address. You will also only be opted out of online sales or sharing of personal information, and will need to turn it on for each browser you use. Refer to the “Exercising Your Rights” above if you would like to extend your opt-out request beyond the online advertising practices described above.

Contact Us

If you have any questions about this Policy or our data practices, please email us at [email protected].

Updates to Our Privacy Policy

From time to time we may change our privacy policy. We will notify you of any material changes to our privacy policy as required by law. We will also post an updated copy on the website where this appears. Please check our website periodically for updates. The “Last Updated” legend above indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of our Sites.